Search Ads: When clicking on a column to change the sort column, sort in descending order instead of ascending order for columns with numeric values

Originator:lextar
Number:rdar://31627274 Date Originated:Fri, 14 Apr 2017 15:02:45 GMT
Status:Open Resolved:
Product:Other Product Version:
Classification:UI/Usability Reproducible:Always
 
Summary:
In the "Manage your keywords" page of https://app.searchads.apple.com when changing the sort criterion by tapping on a column title such as "Impression", "Taps" etc., it sorts in ascending order by default. This is almost always not what the user wants. In a typical use case there are many keywords that have 0 impressions. The user is usually not interested in these but in the keywords that do produce impressions, taps, conversions etc. 

I always have to click twice in order to get meaningful results. This takes a long time because loading the list of keywords is very slow.

So when changing the sort column, please sort in *descending* order by default.

Steps to Reproduce:
1. Log in at https://app.searchads.apple.com
2. Click on a campaign name to open its details
3. Click on an ad group name with a lot of keywords to open its details
4. Click on the "Impressions" (or "Taps", or "TTR", or "CR" etc.) column header

Expected Results:
I want to see the keyword with the most impressions/tabs/TTR/CR at the top of the list. 

The list should be sorted in descending order.

Actual Results:
Instead I see the keyword with the least amount of impressions at the top of the list.

The list is sorted in ascending order.

Comments


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